Call tracking. On any successful landing page (local service oriented businesses like an auto repair center) the #1 call-to-action is to pick up the phone and make an appointment. If you have tried pay-per-click marketing in the past, how much more powerful would it have been to track your phone calls with each ad group too?
This secret weapon of pay-per-click marketing will boost performance for many reasons:
Click here for more information about dynamic phone call tracking.
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