Call tracking. On any successful landing page (local service oriented businesses like an auto repair center) the #1 call-to-action is to pick up the phone and make an appointment.  If you have tried pay-per-click marketing in the past, how much more powerful would it have been to track your phone calls with each ad group too?

This secret weapon of pay-per-click marketing will boost performance for many reasons:

• Track which ads are generating the all important call
• Receive voice-recordings of the calls to help train staff on incoming calls
• View call tracking data merged with web-traffic data for a comprehensive view of results
• Discover which ad groups are prompting phone calls
• Calculate your true cost per appointment

Click here for more information about dynamic phone call tracking.