25
Jan
2011

2 ways you can use fresh content to help your online brand.

#1 BE THE CAR CARE EXPERT!

Do you want to be the local car care expert in your town? Make sure you are posting relevant industry news, car tips or other vehicle related stories frequently on your site, social networks, and distributing in emails or e-Newsletters.

#2 IMPROVE YOUR SEO RANKING!

Every on-page & social strategy for improving organic rankings for your website should include timely and frequent publication of relevant and fresh content.  Every article should be written based on the key words assigned by your SEO consultant or if you do it in-house by your own ranking analysis.

Don't have time to be the car care expert or to consistently publish SEO optimized content to improve your rankings?  Consider InstantAutoSite.com's fresh content writing service.  Our writers work hand in hand with our SEO team analyzing the keyword rankings and will write original content and post fresh content to your site based on the findings.  Exactly how do we do this?  Our team of content writing experts write blogs and press releases based on content suggestions submitted by clients or based on relevant industry reference material.  Read more here about the steps we take in our fresh content publication process.

 

Common Questions:

1. How often should I publish new content?

We recommend at least 3-4 times a month.

Here is an example of the publication schedule we use for auto repair shops:

  • 2 tips per month on your blog published on the 11th and 25th of each month
  • 1 press release published on the 18th of each month (This will be a blog car care tip if a press release idea is not submitted to our content team)

2. What is the difference between a blog or press release?


A Press Release is a promotional article about your shop (such as a new hire, new accreditation, award, or other exciting business related news).  A blog is an informational article (versus promotional), that is general advice for customers about vehicle care or tips that they may be looking for help on, with a reference for help at your business in the last paragraph if they have further questions.

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