Did you know search engines can figure out up to 80% of what your website is about through natural language processing? However, to help the search engines figure out the last 20%, Google, Yahoo and Bing joined forces to create a way to translate the content on a web page into an exact language that search engines are programmed to understand.
This unique language that may already be used in your website is called Schema.org (aka Schema). The truth is, Schema markup has been one of the most under-appreciated yet most advantageous ways to differentiate your local business online. Over 60% of websites DON'T use Schema markup. What a great opportunity! In fact, only 31.3% of websites use Schema markup, and most even then aren't giving it the proper respect using it only at the most basic entry level. (acmqueue, Dec 2015).
How can you find out if your website is using Schema Markup?
Google provides a FREE online tool to test your site:
At a minimum, we suggest these top Schema items that should be marked up for Schema.org in the auto repair industry are:
- Business Name
There really is so much more to Schema, for a full description, and list of more SEO benefits may we suggest you read this article posted here:
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