28
Oct
2014

Apple Maps is recruiting your help to update their map data.

After finally launching Apple Maps Connect they want local businesses to claim their listings.  This service for local businesses allows business owners the ability to update and add their business listing information that appears directly on Apple Maps.

Because this service is intended for small business owners, and not SEO agencies the best method to approach this claiming this process is to use your existing Apple ID or create a new one for your business. This way you will be able to quickly and easily add content directly to Apple Maps.

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12
Sep
2014

Recently on Linkedin I found this question asked of a group of auto repair shop owners:

"What's your opinion on discounting?"

Here is my response.  As a consumer ask yourself this... If I could get product A for $2 from provider A, or the same product A from provider B for $1 wouldn't I choose provider B to save the $1? The obvious answer is yes. Digging a little deeper now, as a consumer this is only an obvious choice if we view product A that is being offered by both providers as identical.

Let's continue... Personally, I don't 100% rule out discounts, but if you did want to avoid discounts at all cost the inescapable conclusion is that you will have to convince your consumers that your product A is not in fact product A being offered by provider B, but that your product A is actually product X. This requires product differentiation which most of refer to as value added services. Now we have turned this into an apples vs. oranges scenario where your consumer might be willing to choose your product A for a slightly higher (non-discounted) price because it is perceived as a better version, product X. Which leads me back to why I don't 100% rule out discounts. Here is why...

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30
Oct
2013

Find us at booth: 

BOOTH 2013 North Hall (Tools & Equipment) - Booth 10354

The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more. SEMA Show 2013 drew more than 60,000 domestic and international buyers.

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